In 2014 what became known as the ALS Ice Bucket Challenge exploded onto the web and social media. Spreading across the world, it was more than just a viral sensation; it was a testament to the power of social media in driving a real-world impact that brought awareness and funding to ALS, considered one of the most challenging diseases known. In those 10 years, ALS United Rocky Mountain has had a tremendous impact on the lives of those living with ALS across the Rocky Mountain Region.